Tag: audience

3 Reasons Your Business Can’t Afford not to Blog

Posted on by Rachel

blogvalue

Unfortunately, when businesses need to cut back and reassess their budget, the company blog is sometimes the first thing to go. To some, blogging seems like an extra marketing or public relations strategy that isn’t completely necessary. This couldn’t be further from the truth.

A business blog is an incredible asset that can help you reach your business goals and strengthen your brand. In fact, deciding not to maintain a blog can be detrimental to your marketing, public relations and search engine optimization strategy. Continue reading “3 Reasons Your Business Can’t Afford not to Blog” →

Technorati Study Shows Blogs are More Influential than Social Media

Posted on by Rachel

Technorati released its 2013 Digital Influence Report and the findings about blogs are very interesting. The importance of blogs when it comes to branding, SEO rankings and communicating with markets has been recognized for a long time. However, some of the new statistics reinforce the importance of blogs used in online marketing campaigns. Continue reading “Technorati Study Shows Blogs are More Influential than Social Media” →

Is Google Reader’s Demise a Sign of Something Bigger?

Posted on by Rachel

By now you’ve already heard that Google Reader is closing down this summer. As the news spread people aired their frustration on social media and blogs everywhere. If you depend on Reader to get your daily news or just to follow your friends’ blogs, things will likely change for you. But, the bigger question some have been asking is, “Is the era of the RSS feed over?”

Personally, I think this sentiment is an overreaction. Yes, Google is an industry and thought leader, but the loss of one of dozens of feed services doesn’t signal the death of an entire channel of communication.

Continue reading “Is Google Reader’s Demise a Sign of Something Bigger?” →

A Tale of Two Customer Service Experiences

Posted on by Rachel
Photo by Phil Dowsing.

Customer service is one of the most important marketing tools of any business. Yes, advertising, public relations and marketing campaigns are vital too, but the way a business responds to its customers speaks volumes. These days, one bad experience can spread across social networks and blogs in a matter of days or even hours, hurting a company’s reputation. However, one good experience can also spread, boosting a company’s reputation.

Recently, I heard about two very different customer service experiences that each have a big impact on the business’ customer base and reputation. Continue reading “A Tale of Two Customer Service Experiences” →

Excellent Content Should be the Foundation for Your Social Media Strategy

Posted on by Rachel
Photo by Becky Simmons.

Without excellent content, your social media strategy will never be successful. This sounds like a bold statement, but when you consider the facts, it makes perfect sense.

Social media is meant to be a channel for sharing content and information. The content that is shared the most (and therefore that gains the biggest audience) is good, useful content. Users look for content that is informative, that solves a problem, or that inspires them in some way, and when your content fits that description, its success on social media will naturally follow. Continue reading “Excellent Content Should be the Foundation for Your Social Media Strategy” →