I have a bone to pick with SEO experts: press releases aren’t really one of your tools.
Let me back up. My degree and background is in public relations. In fact, you could say PR has my heart. The strategy, problem solving, and messaging are enough to make my heart skip a beat. Well, that’s a bit of a stretch. But, let’s just say PR is my passion. I may come across as a bit of a PR purist (yes, content marketing and SEO also have a place in my heart), but press releases are a public relations tool.Press releases, at their core, are for alerting the press (and the public) of a newsworthy event, not for sneaking links onto high-quality distribution sites to boost search rankings. Click To Tweet Continue reading “A Bone to Pick: Press Releases Are Not for SEO”