Every Friday’s post includes typos or grammatical errors I’ve spotted throughout the week. If you are anything like me these typos drive you crazy, especially when they come from people who should know better.
When you’re trying to make a sale, the last thing you want to do is scare a customer off. One of the biggest ways to sabotage your sales efforts online is to use poorly written copy and publish content with typos. Just take a look at these examples and you’ll see what I’m talking about.
Recently, I got an email from a friend (which looked like a form letter he sent to several people) asking me to recommend students for internships at his business. Unfortunately, the letter had a typo that really didn’t make his business look great: