Friday Flubs: Sales Sabotage

Every Friday’s post includes typos or grammatical errors I’ve spotted throughout the week. If you are anything like me these typos drive you crazy, especially when they come from people who should know better.

When you’re trying to make a sale, the last thing you want to do is scare a customer off. One of the biggest ways to sabotage your sales efforts online is to use poorly written copy and publish content with typos. Just take a look at these examples and you’ll see what I’m talking about.

Recently, I got an email from a friend (which looked like a form letter he sent to several people) asking me to recommend students for internships at his business. Unfortunately, the letter had a typo that really didn’t make his business look great:

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Friday Flubs: What are We Teaching “Are” Students?

Every Friday’s post includes typos or grammatical errors I’ve spotted throughout the week. If you are anything like me these typos drive you crazy, especially when they come from people who should know better.

Typos are especially painful when they come from people that should know better. Like a public high school. The people who are teaching kids and preparing students to be successful in college and then in their future careers should know better, right? (more…)

3 Reasons Your Business Can’t Afford not to Blog

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Unfortunately, when businesses need to cut back and reassess their budget, the company blog is sometimes the first thing to go. To some, blogging seems like an extra marketing or public relations strategy that isn’t completely necessary. This couldn’t be further from the truth.

A business blog is an incredible asset that can help you reach your business goals and strengthen your brand. In fact, deciding not to maintain a blog can be detrimental to your marketing, public relations and search engine optimization strategy. (more…)

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