Tag: blogging

3 Reasons Your Business Can’t Afford not to Blog

Posted on by Rachel

blogvalue

Unfortunately, when businesses need to cut back and reassess their budget, the company blog is sometimes the first thing to go. To some, blogging seems like an extra marketing or public relations strategy that isn’t completely necessary. This couldn’t be further from the truth.

A business blog is an incredible asset that can help you reach your business goals and strengthen your brand. In fact, deciding not to maintain a blog can be detrimental to your marketing, public relations and search engine optimization strategy. Continue reading “3 Reasons Your Business Can’t Afford not to Blog” →

Technorati Study Shows Blogs are More Influential than Social Media

Posted on by Rachel

Technorati released its 2013 Digital Influence Report and the findings about blogs are very interesting. The importance of blogs when it comes to branding, SEO rankings and communicating with markets has been recognized for a long time. However, some of the new statistics reinforce the importance of blogs used in online marketing campaigns. Continue reading “Technorati Study Shows Blogs are More Influential than Social Media” →

Is Google Reader’s Demise a Sign of Something Bigger?

Posted on by Rachel

By now you’ve already heard that Google Reader is closing down this summer. As the news spread people aired their frustration on social media and blogs everywhere. If you depend on Reader to get your daily news or just to follow your friends’ blogs, things will likely change for you. But, the bigger question some have been asking is, “Is the era of the RSS feed over?”

Personally, I think this sentiment is an overreaction. Yes, Google is an industry and thought leader, but the loss of one of dozens of feed services doesn’t signal the death of an entire channel of communication.

Continue reading “Is Google Reader’s Demise a Sign of Something Bigger?” →

Friday Flubs: You Are An “Expert?” + Four Pro Editing Tips

Posted on by Rachel

Every Friday’s post is a collection of typos or grammatical errors I’ve spotted throughout the week. Sometimes they are things I find while out and about and sometimes they are things I find on the Internet. If you are anything like me, these typos drive you crazy, especially when they come from people who should know better.

If you cringe at misspellings, this week’s Friday Flubs may be especially horrifying to you. Everyone misspells a word here and there, but people who claim to be experts really shouldn’t make huge spelling mistakes.

If you are an expert, typos can take away your credibility in an instant. If you think I’m exaggerating, take a look at these.

 

Oh boy. I don’t even need to read this bio. I know what I need to know: you don’t edit your work. Continue reading “Friday Flubs: You Are An “Expert?” + Four Pro Editing Tips” →

Curiosity Killed the Boring Content

Posted on by Rachel
Photo by Bas.

The best content is content that offers value. Not only is this type of content more likely to convert readers, bring in new business and improve your brand, it is also more likely to be ranked higher by search engines. How do you nail down what is valuable? By tapping into the power of curiosity.

Curiosity Brings Traffic

People don’t generally stumble onto your site accidentally (and if they do, it’s probably not the type of traffic you need); they get there because they are curious. What are your readers looking for? Determine what is most likely to bring people to your site and then use content that is based on those influences. Continue reading “Curiosity Killed the Boring Content” →