Tag: public relations

Excellent Content Should be the Foundation for Your Social Media Strategy

Posted on by Rachel
Photo by Becky Simmons.

Without excellent content, your social media strategy will never be successful. This sounds like a bold statement, but when you consider the facts, it makes perfect sense.

Social media is meant to be a channel for sharing content and information. The content that is shared the most (and therefore that gains the biggest audience) is good, useful content. Users look for content that is informative, that solves a problem, or that inspires them in some way, and when your content fits that description, its success on social media will naturally follow. Continue reading “Excellent Content Should be the Foundation for Your Social Media Strategy” →

The Olympics Teach Us to Be Careful What We Tweet

Posted on by Rachel
Photo by Daehyun Park.

By now, most people have already heard about the recent uproars about Twitter caused by Olympic athletes, fans and reporters. Basically, in an Olympic Games touted to be the “first” social media games, a few things have gone awry.

Two athletes have been kicked off their teams and one has been reprimanded for inappropriate comments on Twitter, one fan was arrested after his Twitter remarks were flagged as malicious communication, and journalist Guy Adams had his Twitter account suspended for criticizing NBC Olympic coverage and publishing the email address of an NBC executive.

The stories mentioned involve lots of details and lots of claims from people on both sides of the arguments they present. But, there are two things that we can take from these Twitter experiences: the mic is always on and social media has power to bring masses together. Continue reading “The Olympics Teach Us to Be Careful What We Tweet” →

What’s In a Name? How to Refer to Your Customers

Posted on by Rachel
Photo by Betsy Weber.

On a recent flight, I overheard a flight attendant speaking about a “gentleman” in the back of the plane. When I heard the term, I admit I thought of a middle-aged or older man, and was surprised when the passenger turned out to be a 15-year-old boy. I was so impressed with the tone of respect and helpfulness this flight attendant had for this customer, even though he was very young and let’s face it, probably didn’t pay for his ticket himself.

The terms you use to refer to your customers mean a lot. You may not realize it, but customers pick up on this, and the words you choose reflect the type of business you run and how much you value your customers. Continue reading “What’s In a Name? How to Refer to Your Customers” →

Who Created YOUR Business?

Posted on by Rachel

On Saturday, President Obama gave a speech in Roanoke, Virginia. I don’t want to get overly political with this post, but I was pretty outraged when I heard a quote from his speech:

“If you’ve got a business — you didn’t build that. Somebody else made that happen.” — President Barack Obama

Continue reading “Who Created YOUR Business?” →

Curiosity Killed the Boring Content

Posted on by Rachel
Photo by Bas.

The best content is content that offers value. Not only is this type of content more likely to convert readers, bring in new business and improve your brand, it is also more likely to be ranked higher by search engines. How do you nail down what is valuable? By tapping into the power of curiosity.

Curiosity Brings Traffic

People don’t generally stumble onto your site accidentally (and if they do, it’s probably not the type of traffic you need); they get there because they are curious. What are your readers looking for? Determine what is most likely to bring people to your site and then use content that is based on those influences. Continue reading “Curiosity Killed the Boring Content” →