Tag: site content

Friday Flubs: Olympic Infographic Falls Short of Gold

Posted on by Rachel

Every Friday’s post is a collection of typos or grammatical errors I’ve spotted throughout the week. Sometimes they are things I find while out and about and sometimes they are things I find on the Internet. If you are anything like me, these typos drive you crazy, especially when they come from people who should know better.

I was soaking in the interesting information on an infographic about the Olympic Games when to my horror I noticed:

Continue reading “Friday Flubs: Olympic Infographic Falls Short of Gold” →

Clichés: To Use or Not to Use?

Posted on by Rachel
“We need to get our ducks in a row.”
Photo by ehpien.

Clichés have become so ingrained into our language. The problem with these phrases is that they are used all too often and can deprive a piece of true thought or emotion. In fact, the definition of a cliché is “a phrase or opinion that is overused and betrays a lack of original thought.”

While a cliché may get a point across, is it really the best we can do? Can’t we come up with a better, more original way to communicate our thoughts and ideas?

Recently, Forbes compiled a list of common business clichés that when really thought about don’t do the best job at getting the point across. Here are a few of my favorites: Continue reading “Clichés: To Use or Not to Use?” →

Curiosity Killed the Boring Content

Posted on by Rachel
Photo by Bas.

The best content is content that offers value. Not only is this type of content more likely to convert readers, bring in new business and improve your brand, it is also more likely to be ranked higher by search engines. How do you nail down what is valuable? By tapping into the power of curiosity.

Curiosity Brings Traffic

People don’t generally stumble onto your site accidentally (and if they do, it’s probably not the type of traffic you need); they get there because they are curious. What are your readers looking for? Determine what is most likely to bring people to your site and then use content that is based on those influences. Continue reading “Curiosity Killed the Boring Content” →

“Don’t wear this shirt: around your editer.”

Posted on by Rachel
Picture from Woot.

Great copy sells, and no one knows that better than Woot. The site that is all about offering amazing deals for fun gadgets is also known for it’s dryly-humorous t-shirts. But, the site is also incredibly fun to browse, and not just for the great deals. The copywriters there have nailed witty sales copy.

The description for this shirt had me laughing out loud. First, because I am all about good grammar and second, because the writing is just so clever.

Take a look at this section:

i’m 24 and my name’s craig and i just graduated college and i’m having a hard time finding a job because all the old fogies who do the hiring are like ‘u can’t write!” their such jerks! i can to write! Continue reading ““Don’t wear this shirt: around your editer.”” →

Why You Need Good Content to Drive Traffic

Posted on by Rachel

Driving traffic to you company’s website is most likely one of your objectives. While there are many aspects to the art of driving traffic, it all begins with good content.

The phrase “content is king” is widely used in the business world for good reason; without good content, almost all other marketing tools can’t reach their fullest potential.

Off-Site Content

Off-site content is defined as any content you create that is published on another site. This includes things like social media posts, press releases, guest blog posts and article directory submissions. The purpose of off-site content can range from branding and relationship building to page rank boosting and increasing traffic. Continue reading “Why You Need Good Content to Drive Traffic” →