Tag: writing

Curiosity Killed the Boring Content

Posted on June 20, 2012June 19, 2012 by Rachel

The best content is content that offers value. Not only is this type of content more likely to convert readers, bring in new business and improve your brand, it is also more likely to be ranked higher by search engines. How do you nail down what is valuable? By tapping into the power of curiosity.

Curiosity Brings Traffic

People don’t generally stumble onto your site accidentally (and if they do, it’s probably not the type of traffic you need); they get there because they are curious. What are your readers looking for? Determine what is most likely to bring people to your site and then use content that is based on those influences. Continue reading “Curiosity Killed the Boring Content” →

“Don’t wear this shirt: around your editer.”

Posted on May 29, 2012May 29, 2012 by Rachel

Great copy sells, and no one knows that better than Woot. The site that is all about offering amazing deals for fun gadgets is also known for it’s dryly-humorous t-shirts. But, the site is also incredibly fun to browse, and not just for the great deals. The copywriters there have nailed witty sales copy.

The description for this shirt had me laughing out loud. First, because I am all about good grammar and second, because the writing is just so clever.

Take a look at this section:

i’m 24 and my name’s craig and i just graduated college and i’m having a hard time finding a job because all the old fogies who do the hiring are like ‘u can’t write!” their such jerks! i can to write! Continue reading ““Don’t wear this shirt: around your editer.”” →

You Wrote What? 10 Horrendous High School Paper Similes

Posted on April 2, 2012April 3, 2012 by Rachel

High school students aren’t exactly the best writers on the face of the earth. Sometimes their enthusiasm goes too far, and sometimes they try too hard.

Take a look at some of these beauties produced by high school students:

He was as tall as a 6’3″ tree.
The lamp just sat there, like an inanimate object.
John and Mary had never met. They were like two hummingbirds who had also never met. Continue reading “You Wrote What? 10 Horrendous High School Paper Similes” →

The Art of Vintage Travel Posters

Posted on March 27, 2012March 31, 2012 by Rachel

I have this thing for vintage travel posters. I love how they look. I love the colors, the fonts, and the iconic images. Really, I love everything about them.

When these posters were produced, people usually travelled by car, train or boat. Most of the retro-looking posters we see today come from the “Golden Age of Travel,” which spanned from 1910 to 1959. The design on the posters brings us back to an era when traveling was depicted as romantic and glamorous. Even some of the more common destinations are portrayed as exotic in these ads. Continue reading “The Art of Vintage Travel Posters” →