Search engine optimization is all the rage in content writing right now. Everyone wants their site to be optimized so Google will rank them above their competitors in search results.
While there is more to SEO than just good content, the popular catch phrase “content is king” definitely holds true. Without well-written content that is geared toward both search engines and people, search engine optimization can’t happen.
Here are three reasons you should hire a writer that understands SEO:
1. Dual Purpose Copy
With an SEO writer you will get web content that interests search engines as well as people. The writer will include keywords, headings and SEO-friendly headlines to attract search engines. However, they won’t abandon your public. Creating content that speaks to computers and people is a fine line that a good writer can walk.
2. Fringe Benefits
Your main purpose may not be to achieve search engine rankings. However, every site can benefit from some basic SEO practices. A writer who can include SEO keywords in the right way can make it more likely that customers will stumble across your site as they are searching the Internet. It can’t hurt your business to use search engine optimized copy, but it could hurt your company if you ignore SEO basics.
3. No Training Needed
A great benefit of hiring a writer with an SEO background is that you won’t have to train them. They will already understand the importance of keywords, how to use them and how not to use them. This makes it possible for your site to have professionally-written content (rather than content-farm style copy) that is also SEO friendly.
Hiring a writer with experience in SEO writing will benefit your business by providing you with content that speaks to both your public and search engines and by earning rankings benefits. And the best part: there is no training required!