Most companies can say they have a blog. But, can most companies say they have a blog that is well written and up to date?
It’s important that your blog is kept current because it can help you connect to your public, keep your audience informed and keep the search engines crawling your site.
However, it’s not always practical to run your blog with in-house resources. So, here are 10 reasons to outsource your blog to a freelance writer:
1. Save Time
First, you’ll save time by outsourcing your blog. The writer will take over, leaving you with time to manage the bigger-picture aspects of your business.
2. Keep up With the Competition
A writer who is focused on your blog will be able to research your competitors’ blogs. This way your blog will stay up to date in the industry and the topics your blog covers will be competitive.
3. Two-way Communication
By outsourcing your blog you are allowing for two-way communication. A writer will review the comments and the popularity of the posts on your blog, then write to the audience. Posts that focus on what the audience is interested in will increase the quality and level of activity of your blog.
4. Get Ahead
Your freelance writer will be able to write posts in advance, and schedule them to post on a certain day. That way, you don’t have to wake up every day and wonder what to blog about.
5. Strong Voice
A professional writer can take your thoughts and make them into a strong post. Your blog will be focused, to the point and interesting.
6. Fresh Ideas
You’ll never have to think of a new blog post idea again! By outsourcing your entire blog, the writer can take control of coming up with new ideas. However, if you’d rather provide a list of ideas to the writer, most are willing to write on the topics of your choice.
7. SEO Perks
A writer with an understanding of search engine optimization will include keywords and phrases correctly to help your blog rank and your business grow.
8. Message Driven Content
Professional writers can take your goals and turn them into messages that will sell. Your blog is an ideal place to send your message, and a writer can help you do it.
9. Polished Posts
Instead of having rushed posts with typos and grammatical mistakes, your posts will be error free and read well. Hiring a writer means hiring someone who has the time to take your blog to its fullest potential.
10. A Running Conversation
When you don’t have the time to focus on your blog that it deserves, your posts may seem sporadic and your message will be lost. A freelance writer can make sure each post works with the others to speak to your audience.