Nearly every business shares written products with the public. Whether in the form of advertisements, blog posts, email newsletters or brochures, your company’s image depends on the written word. As you probably already know, it is vital to your organization’s success that your copy is free of errors, is clearly written, speaks to the audience and conveys your organization’s message.
Keeping your copy clean, updated and in line with marketing goals can be tough. It is time consuming and can take in-house focus off of projects that need attention. What is the solution? Outsource your editing.
When you outsource your editing or rewriting projects, you free up time and resources in your business. You know your copy will get the attention of an expert who has the time to make sure it reaches its fullest potential and does what you need it to.
One of the perks of hiring an editor is that you can control the message without having to micromanage its creation. When you hire an editor, you get more than a proofreader. Sure, you can draft an article or press release and pass it off to your editor to perfect and ensure that there aren’t any embarrassing typos. But, you can also pass off some of your reused content (training manuals, PowerPoint presentations, brochures, etc.) to be rewritten and updated.
A good editor can do more than check for spelling and grammar. She can update a piece for tone and message and even change the entire goal of a piece of content.
Here are five signs it might be time to hire an editor:
1. Your marketing materials are out of date and need new content added or need to be repurposed for your current circumstances.
2. You aren’t able to put enough time and effort into your blog posts or email newsletters and they are becoming less beneficial to your company.
3. You have changed internal operations and your training and orientation materials are no longer applicable.
4. You need to repurpose a presentation or sales materials for a new product or audience.
5. Your organization’s literature no longer paints an accurate picture of who you are or what you do.
If you recognize any of these five signs, it’s time to hire an editor.