In the search engine optimization world, it’s easy to slip into the trap of spammy content. When you run an SEO campaign, the goals for your content should be more than just quantity and keyword oriented.
Of course, to make content search engine friendly, you will need to include strategically placed and chosen keywords, and you’ll probably need to produce a lot of it to get noticed by search engines. But, you shouldn’t let these goals let you lose sight of another extremely important goal for your content: it should offer true value.
Creating content with real value should be higher on your to-do list than producing lots of low-quality, keyword-stuffed content. High-quality content can accomplish what spammy content can’t. It can:
- Engage an audience
- Encourage readers to keep coming back
- Make sales
- Build a brand
- Build trust between you and your customers
- Boost your reputation
- Inspire readers to share your content
When you engage your audience, build trust with them and inspire readers to share your content, you are reaping benefits that search engine rankings can’t bring you. You are branding your company and becoming a well-known, positive name in your industry.
When readers come to a site with spammy content, they usually don’t stay very long. They click back to search results to find another site, one that offers real value.
What good are high search engine rankings when your audience doesn’t stay on your site long enough to respond to your call to action?
It is far from impossible to create content that is both search engine friendly and that will do all of the above. A professional writer can help you turn your message into content that is search engine friendly, or, help you create content for your SEO campaign that has true value.